Self Storage Business - Digital Marketing 2024
About Just Simple Storage
Just Simple Storage
Secure Storage for everyone.
Just Simple Storage is a leading self-storage company with 8 storage facilities located across Wisconsin, Michigan, and Illinois. Catering to individuals and businesses looking for secure, affordable storage options, Just Simple Storage provides a range of unit sizes and flexible rental terms. Despite offering valuable services, they struggled to capture local market share and maximize occupancy across their locations.
The Challenges: Low Traffic and Poor Occupancy
Prior to implementing a targeted digital marketing strategy, Just Simple Storage faced the following issues:
Low Organic Traffic: Their website failed to attract enough visitors, significantly limiting conversions.
Weak Local Search Visibility: They struggled to rank on Google for relevant local searches such as “storage units near me,” which hindered their ability to attract local customers.
Occupancy Below 50%: With low website traffic and poor search visibility, their facility occupancy rates remained consistently under 50%, falling short of their business targets.
Objectives: Clear Goals for Growth
The primary goals of the marketing campaign were:
Increase Local Visibility: Improve rankings for local search terms to capture nearby customers looking for storage solutions.
Boost Search Rankings: Optimize the website to improve search engine performance and increase organic traffic.
Raise Occupancy Rates: Increase occupancy across all 8 locations from below 50% to a target of 90% or higher.
The Strategy: Comprehensive SEO and Digital Marketing Solutions
To meet these objectives, we developed a multi-faceted strategy that incorporated Local SEO, Technical SEO, Google Ads, and Social Media campaigns. Each component of the strategy was designed to improve online visibility, drive traffic, and convert that traffic into rental bookings.
1. Local SEO:
Google My Business Optimization: We optimized Google My Business (GMB) profiles for each of the 8 storage facilities, ensuring accurate NAP (Name, Address, Phone) details, updated service descriptions, and regular posts to keep each listing active.
Local Landing Pages: We created individual landing pages for each facility, optimized with location-specific keywords (e.g., “storage units in Milwaukee,” “self-storage in Illinois”). These pages were designed to rank for local searches, improve user experience, and drive conversions.
Local Citation Building: Consistent and accurate citations were created across local directories to strengthen the company’s local SEO signals.
2. Technical SEO:
Website Speed Optimization: We identified and addressed slow-loading pages, ensuring that the website met Google’s Core Web Vitals standards for speed, responsiveness, and visual stability.
Mobile Optimization: Given the increasing number of mobile searches, we made sure the site was fully responsive, providing a seamless experience on both desktop and mobile devices.
Schema Markup: We implemented structured data markup to help search engines better understand the site’s content and improve its display in search results, particularly for local searches.
3. Paid Advertising:
Google Ads Campaign: We launched geo-targeted Google Ads campaigns for high-intent keywords such as “storage units for rent near me” and “affordable self-storage.” Ads were designed to drive immediate traffic and convert users into paying customers.
Social Media Ads: We utilized Facebook and Instagram Ads to target local users, promoting special offers and facility availability. The ads were optimized for engagement, clicks, and conversions.
4. Website and Social Media Optimization:
User Experience Enhancements: To reduce bounce rates and increase conversions, we improved the site’s navigation, ensuring that visitors could easily find unit availability, pricing, and contact details.
Social Media Optimization: Regular social media posts featuring customer testimonials, promotions, and behind-the-scenes content were created to build engagement and drive traffic back to the website.
Results: Impressive Occupancy and Traffic Growth
Within the first few months, we began to see significant improvements, and by the end of the year-long campaign, the results were outstanding:
90% Occupancy Rate: After 3-4 months of implementing the strategy, Just Simple Storage achieved and maintained a 90% occupancy rate across all 8 facilities.
Local Search Rankings Boost: The company’s storage locations ranked on the first page of Google for most of their targeted local keywords, significantly improving their visibility.
40% Increase in Website Traffic: A combination of local SEO and paid ads drove a substantial increase in website traffic, with the majority of that growth coming from organic local searches.
Time Frame: 1 Year of Strategic Growth
The case study was conducted over a 1-year period, from September 2023 to September 2024, with steady improvements and measurable success showing within the first few months of the campaign.
Conclusion: A Winning Digital Strategy for Self-Storage Success
The tailored SEO and digital marketing strategy implemented for Just Simple Storage demonstrates how powerful Local SEO and targeted advertising can be in driving business growth. By increasing local visibility and improving search rankings, we were able to exceed their occupancy goals, helping them achieve consistent, long-term success.
If you’re looking for similar results for your business, let’s connect. Contact me today for a customized SEO and digital marketing plan tailored to your business needs.
